Choosing the Best Keywords for Your Website

Need to Consider When Choosing Keywords For your Domain

Choosing the Best Keywords for Your Website: I have spent the last three weeks working with one of my new clients. They have been building their own website for over three years, spent $20,000 and have virtually no traffic. Like many people on the internet, they saw an opportunity to license some material from another company and did so with the promise they would make money. Yet to their distress they have never ranked well online and have never had high levels of traffic.

Keyword Research – How to Select Top Keywords for SEO

This particular client has spent thousands of dollars on building email lists using Adwords to assist in driving traffic their way. They are fast running out of money and becoming very distressed. The client has spent lots of money paying other people to get search engine traffic but has never achieved a good ranking and in some search engines did not even register an existence.

Two weeks ago we worked out what keywords would suit the licensed products that the client had purchased, built a website based on the sales pages the licensor had provided and using the right keywords this client has now achieved the most outstanding results.

The client achieved within 1 week of the site being live a #1 ranking in Yahoo.com on a keyword. A number one ranking is predicted to bring about 50 hits a day. The website also achieved a number 2 ranking in Google.com on a keyword which is predicted to bring about 150 hits a day. The reason our client achieved these outstanding results was simply that of the process we followed in choosing the right and appropriate keywords for the domain and key webpages. I should note that whilst the client will only pull about 200 hits a day on this one key world, we expect to make 3 to 5 sales a day for a $300 product. If you look at the numbers from the best case scenarios, the sales will pull $1,500 a day US which works out to about $10,500 a week and about $500,000 a year. Not bad for one single keyword.
There are four key issues you need to consider when trying to choose the right keywords for your domain name.

How to Choose The Right Keywords to Optimize For SEO

Issue #1 – Identify The Actual Words Your Customers are Using To Search For Your Products
One of the biggest mistakes many people make is to not do the research to identify the actual keywords your customers are actually searching on. In fact, I have found that often what a client thinks their customers are using to search for their products is totally different to what their clients actually search on.
There are many tools on the market to help you do this and there are new ones coming out every week. My team and I use a range of tools like WordTracker and Overture to develop lists of keywords our client’s customers are actually searching on. I find that Wordtracker is a fantastic tool for this.
When you are trying to use Wordtracker, I recommend that you start your searches with just a single general word about your product. This will give you a full list of all the words and a range of important information.

Issue #2 – Identify the Right Keywords with Minimal Competition

When you work with Wordtracker the system will give you a range of information about your keywords including the number of competing sites by the search engine, the total number of hits per day in total to expect and a prediction of the number of hits per day by search engine. There are two issues you need to consider. One is the number of competitive sites for the keywords and the second is the number of hits you can expect.

The number of competitive sites is the most important issue to look. Keywords that have few competitive sites are much better to go after than those keywords that have lots of competitive sites as it can take a while to rank well. For example, my team and I have been going after a general term which currently has about 900,000 competing sites. The downside is that it takes a lot of work, lots of articles and a lot of time to achieve a number one ranking. In particular, it has taken us 4 and half months to rank in the top twenty and we expect it to take another 2 months to get into the top five.

I know of one company that wanted to rank well for the keywords “wholesale hats” and that it took them 6 solid months of writing articles and building backlinks to be ranked well in the number one position. When you are starting out, you will want to make sure that you choose low competition websites. Now here is the interesting issue, just because a keyword has 1 million competing webpages does not mean that it is going to be hard to rank well. What you need to do is to identify how many backlinks the top competitors has for the keywords. If the top competitor’s webpages have only a few links to their page or even their site then you may find it very easy to top those webpages.

One of the aspects to consider when choosing right your keywords is to make sure that your general keywords are in fact included in the domain name. For example if you were creating a website on Asthma, then in your domain name, you would want to include the keyword Asthma but it is unlikely you would get Asthma.com. However, you would want to include the term asthma as the search engines give a better ranking to those that have the keywords in the domain, simply due to relevance.
Remember one key issue, the more relevant your keywords and domain, the more likely your website will rank highly.

Issue #3 – Identify Keywords with Good Daily Hits

The next issue you need to look at is the number of daily hits you can expect using those keywords. If the only keywords you can get with low competition webpages have 10 to 30 hits per day, then it is going to be a long haul.
The best type of keywords is those where you have a couple of hundred hits per day, preferably a thousand plus a day and only a few competing webpages. One of the sites we did for one of my clients had 350 daily hits per day but only had 104 competing webpages. This number of competing webpages is minute and it will not take a huge amount to get a top ranking position.

Issue #4 – See What Your Competitors Are Doing With Your Keywords

The next issue you need to look at is which keywords your competitors are using. When you are trying to work out your domain name you need to weigh up what your competitors are using to secure your customers, what keywords they are using in the keywords section of their meta data and what keywords they are using in their webpages and the text in their hyperlinks and their domains.
With all of this information, you need to then balance out which keywords will give you the best results. Knowing what keywords your customers are searching on, which keywords have the least competition, what keywords your competitors are using and the total number of hits per day on your keywords will help you choose the right domain.
Oh and there is one other issue in all of this that you need to consider, is the domain with the keywords you have chosen still available?
Look the bottom line is that you want to build sites that are relevant and bring value to your customers and also to the search engines. If your websites do not do that then you will never be truly successful. 

Choosing the Best Keywords for Your Website

6 Ways You can Advertise Your New Business

Different Ways to Advertise Products and Services – Small Business

Your advertising plan should be a vital part of your marketing plan. You have an excellent service or a useful product and you need to let people know what you have to offer! People learn about your business through advertising. Because successful advertising is creative and innovative, the creative person has a distinct advantage in developing an effective strategy.

Advertising can be expensive, so you must be specific in identifying the objectives of your plan. Each home-based business is unique, but the fundamental objectives for advertising should include creating a public awareness of your business, reaching new customers, increasing sales and profits and being cost effective.

How to advertise your business for free locally

The first step is to define potential customers in the geographic area served by your business. Do some preliminary surveys and some interviews to determine which means of advertising will reach them. What newspapers do they read? Which radio stations do they listen to? Do they use discount coupons? Do they respond to direct mail? Tailor your advertising efforts to your market.
When you know which audience you want to reach and where you want the information to appear, you must look at the various methods of advertising available to you. Advertising methods differ according to medium, complexity, target audience and cost. Some forms of advertising are more effective for a home-based business than others.

Highly Effective Ways to Promote a Product or Your Business

1. Newspaper advertising can be effective for a small business. A relatively large number of people can be reached through a classified ad. Display ads are more costly and should be placed in the newspaper section read by your market. The cost of your ad will vary according to the circulation areas and the frequency of publication.

2. Direct mail while initially expensive can be economical in the long run because it delivers specific information in a personal way to large numbers of people. If you operate a mail-order business, direct mail advertising is especially appropriate because you can target your advertising. Direct mail can be used to distribute letters, promotional giveaways, discount coupons, and brochures.

3. Brochures can be expensive but they are essential for any business for which the prospective customer needs detailed information about the qualifications and expertise of the owner and the services and products offered. More information can be supplied in a brochure than would be practical for a classified ad. Brochures can be mailed, distributed door to door or given out at community events and trade shows.

4. Yellow Page directories should not be overlooked as a means of advertising. Every person with a telephone has a copy of their local phone book with business Yellow Pages. Directories are one of the most widely used forms of advertising. The telephone company advertising staff will give you help in designing an ad that will present your business in an effective manner. Be aware that directories are published at various times of the year. Call the phone company to determine the publication deadlines. A home-based business may wish to omit the address from the ad. Phone calls can be screened and clients can be scheduled so the neighborhood is not disrupted by an increased flow of traffic.

5. Business cards are another inexpensive way to inform the public about your business. They are easy to distribute at meetings, upon the completion of a job or during networking. Think of your business card as a “mini-billboard.” It should contain the name of your business, the name of a contact person, the complete address, the complete phone number and an appropriate slogan or description of the business.

6. Promotional gimmicks are inexpensive give-aways that attract attention. For example, pens inscribed with your logo, balloons with your business name or t-shirts can be used to promote your product or service.

6 Ways You can Advertise Your New Business

The Complete Beginner's Guide to SEO

Beginners Guide to SEO: What is SEO and How It Works 

(Beginner A Complete Guide to getting started in SEO Field)

About SEO latest Technique 2017-18

SEO is a technique to improve the web presence of your website over the internet. It is an initiative of Google to organize websites based on the different ranking system. Ever since SEO techniques were introduced, it has become highly sought after by businesses to publicize themselves over the internet. Search engine optimization company San Francisco aids businesses to market their products effectively in the web medium. Today, SEO is a big industry worth several million dominating the search engine marketing segment.

Purpose of SEO

What is the purpose of SEO? The main purpose of SEO is to market a website in the internet space. Nowadays, it is not just sufficient to create a website and expect to do good business. The way e-commerce is done in the web medium has been revolutionized in the last few years. Things are not as simple as they used to be. There are a lot of procedures now that help to make yourself prominent in the internet medium.
People get involved in SEO implementation to popularize their website over the internet. Without SEO techniques it is difficult to enlarge your business or improve it in any way. SEO has become the way for e-commerce and other websites to reach out to their customers.

Latest SEO Techniques 2017-18

What are some of the latest SEO techniques? There are many SEO strategies that are available to help you succeed in the online business realm. As we discussed, the main purpose of SEO is to market your product or service over the internet through your website. Listed below are some of the SEO strategies that are often used to improve search engine rankings of websites.

Posting Classified Ads:

Posting classified ads help you to make an improvement in your page rank. There are various classified websites that are available to advertise your product. Some of the most popular classified sections are Craigslist, Backpage, Yellow Pages etc. Posting a short description of your Ad along with your description in the classified websites can help you get business referrals. Moreover, classified ad postings can improve your ranking factor and make your website be ranked on top of search engines.

>>USA Free Classified Site List 2017-18

Article Submission:

Article submission is an off-page optimization technique to improve the ranking of a website. During article submission, several articles about your business, product or services are posted on directories hoping that it would reach your customers. The key is – the articles have a link back to your website, search engine optimization company can help your customers to reach to your website if they are interested in your products or services.

Link Building:

Link building is another important SEO strategy that helps to boost your website page ranking. During this process, the links to some of your web pages are highlighted in blogs and articles on other websites. Google based on the authoritative status of the website ranks your website for being associated with them. Search engine optimization company can help to boost your Web page ranking through link building SEO technique.

Page Rank(PR):

Last but not the least, the topic we would like to cover is Pagerank. Google determines the PageRank of every website based on a set of factors. If the PageRank is low it means that the website will not show up on the top pages of search engines. In order for the website to be listed on the top list of search engines, websites have to improve their SEO factors and improve their Pagerank.

We hope that most of your queries about SEO would be addressed through this article. If not, please post your questions in the comments to discuss further Search Engine Optimization.

The Complete Beginner's Guide to SEO

Free PPC Bid Management Tools | PPC Campaign AdWords Tools

Free Best PPC Bid Management Tools | PPC Campaign AdWords Tools

Free PPC Bid Management Tools 2017: Because building and managing of the accounts for online services is quite complex the agencies involved in the management offer account consultancy as a business service. This gives a chance to the organizations which are notable for having PPC Experts in their advertising programs to have a global reach. In essence, smaller enterprise which may not have much budget to hire the best people to do advertising for them are able to go the world over.This will enable such smaller ventures to have a global appeal which would have been quite hard if they were on their own without a forum that can assist them to reach a global audience. PPC Management Tools have keywords that are related to specific website keyword, this enables the keyword to be triggered immediately a certain search is initiated using particular keywords or online service.

Does PPC Management Software Make Sense for Your Company

Google has used display network to show ads that are not included in the search engines. Depending on which site that you want to use in your venture such as ad sense which is often used by people who make money from putting adverts on their sites. PPC Management Tools includes Account Management Tools, Keyword Planner Tools, Placement Refinement Tools, Bid and Business Budget Management Tools, Ad creation tools and Troubleshooting tools.

Immediately a particular word is used the management tools determines the subject and number of pages that should be displayed depending on the keywords that have been triggered. Search engines use control method to regulate the number an advert is going to appear to clients once they have initiated a search. This is to ensure fairness in the business and at the same time give the user the best service.

Because they are many ads that run across the search engine each demanding to be given the prime place and space PPC Campaign Management Tools help you to manage, troubleshoot and create your campaign to reach your niche market. This is because these ads are quite diverse and range from text, images, and videos. All these ads and much more that clients keep placing on the particular online network jostle to be given a space at some point or another.

Without real-time regulation which must be done very strictly all the ads and other contents that are placed on the network would simply get the online services confused and some content would thus not be displayed when required. Therefore the AdWords Management Tools are used like the traffic lights on our busy roads to ensure that each deserving line of traffic gets to their intended user.

Free PPC Bid Management Tools | PPC Campaign AdWords Tools

Adwords PPC Management Company Services, Agency Firm

Adwords PPC Management Company Services, Agency Firm | Online Advertisement

People who are considering of putting up an online business should be very aware of the importance of click through rate or CTR and other Internet Marketing Schemes that could help them with their business. People, who venture in an online business or any business for that matter, are those who are already confident of their knowledge when it comes to the nuts and bolts of managing a website and how to make it work. People should be very acquainted to all the techniques and the strategies that are needed for a certain online business to thrive. The online business industry is a very competitive world, and it could be a very difficult area to break through. So people should really be well-equipped and well-informed in terms of all the help that they could get.

For those who are very determined and those who already have their hearts set on having an online business, then there are a lot of organizations or groups that they can tap to help them put up a very successful online business.

Adwords PPC Management

Adwords PPC Management is one of the best when it comes to helping out people who need a boost and support for their online business. They provide a lot of assistance and a number of different services like SEO, social media, and other Internet marketing strategies that could really make a lot of difference in the way a business would progress.

Google Adwords Management Companies could also give people an edge over their competitors and a number of advantages that they could use when they launch their business, which can be a very good way of starting a career online.

Having a well-planned online business is one thing, how to make it known to other people is also another thing. Reaching out to people, especially the intended clients, is really a very daunting task, but with the right tools this can be managed.

Pay per click or PPC is one of the most effective Internet advertising models that is used to direct traffic to a certain website. This service is just one of the many things that people could look into and study to achieve success.

Adwords PPC Management also takes care of a website’s CTR, which is one of the most valuable ways of determining the success of an online advertising campaign. After the preliminary consultation, Adwords PPC Management then assesses the website’s competence and effectiveness when it comes to reaching out to its target clients.

Adwords PPC Management Services will carefully look at the contents of the website and analyze the kind of approach or method that they are going to use to help the business step forward and reach their business goals.

People can really rely on the help that Google Adwords Management Services could extend since they have the experts who could handle the job very well and the people working on the adwords campaign are all professionals and really highly skilled in this kind of undertaking. People could really count on them to help them with their business enterprise.

Adwords PPC Management Company Services, Agency Firm